Archive for Lorrie Morgan-Ferrero

Long Winded Sales Letters

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Have you ever wondered why companies send you those long, drawn out pages and pages of sales letters? Ever wonder why they can’t just get to the point? Have you ever wondered why people don’t really read what you write? Many business owners turn their writing needs over to the handiest person on the team — sometimes it’s the administrative assistant, sometimes its the least busy or newest employee for no reason other than they are handy.

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