In Sales 101, it’s all about overcoming objections.
The real objection to buying
isn’t addressed during the close. The real objection to signing up isn’t overcome with answers to objections. If it’s there at the beginning, it must be overcome during the talk. Simple. The real objection has to be dealt with through the 5 steps of sales. All sales. Sales Copy and Web Copy are the same way. You’ve got to overcome the hidden objective. How? Well…
Picture this: You are reading a letter. It’s hitting all your needs. It’s hitting all your hidden questions too. But you don’t buy. Why? The ” Buy Now Button” flashes and you ignore it. You read on. You hear all about their great successes. You see cool photos, and you read amazing claims of success, and then they hit you with it.
The Deal. You read you kind of like what you see. They do it. They make you The Big Offer: If you buy today, I’ll give you an exclusive deal. If you sign up today, I’m giving you so many bonuses you can’t say no. It reminds me of one of our favorite closing lines: “What is in the way of our doing business today?” or “What is in the way of my earning your business today?” The lines roll right off like I’ve been saying them for decades. And I cringe every time I hear it asked. It’s the same as that flashing BUY NOW button. What’s stopping you?
WHAT MAKES YOU PAUSE? What is that real objection that overrides all others?
That’s what you need to know. That’s what you need to know about YOUR buyers too. Why didn’t they buy? Did they leave the page to come back later and still didn’t buy? We need to know what is going on! It’s subtle, but it’s the deal killer all the time. In fact, if you have it with me you are still reading. If not, you are impatiently wanting to know the bottom line so you can say no. Smile! It’s true. I get it. That one hidden objection is the one that you have to solve or no deal. Period.
I heard it just last week: “Other people are literally taking out loans to buy this coaching program. Some are taking out mortgages to ensure they can get in on the deal.” As soon as I heard it, they lost me. They hadn’t built the right mix.
I sucked at sales until I learned this secret. I sucked at buying decisions, too. That’s why I am confident that my persuasive writing is what will help you win more clients, elevate your sales, and build your self-confidence. I learned the hard way. You don’t have to. In our writing process, you will learn these same invaluable business tools.
I give you that one thing that lowers that natural resistance. I give you that resistance softener so powerful that surface objections fall away, and decisions flow. I don’t need to already know your product — you have all the background information. I get to have my way with words and provide for you that artistic persuasive writing that makes you better and bigger and takes you beyond.
Ready to know what that one little thing is?
Drilled into me during my sales training days, it still rings true.
There is a way into the process that opens doors, opens hearts, and takes a sales process into a consultative spin indecision-making. It’s all in the process.
If you don’t establish trust, you aren’t going to sell anything.
I help you elevate your web content and marketing information to a new level. A level of compelling trust. A level where your buyers instinctively know they can trust you.
You provide the product, I’ll provide the content, and we’ll work with integrity to make your customers happy.
I am always eager to create new marketing strategy and consult with new clients. If I can give you a few tips, you may not need me to write for you. If you hate writing, let me do that.
I’m a marketing consultant.